Post by account_disabled on Mar 10, 2024 6:33:51 GMT -4
The cost per impressions CPM and a view is counted after just seconds. Facebook also displays the Cost Per View by dividing the total spend of the campaign by the views. Taking this information into account for our experiment a YouTube video view will be counted when it reaches the full duration of our video seconds and a Facebook view will be counted after seconds. How to calculate overall watched time Despite the fact that both YouTube and Facebook have begun referring to hours watched as a statement of their performance this metric is not easily accessible to advertisers. At the time of posting neither the AdWords nor the Facebook interface give you a number for the exact amount of time watched.
In the AdWords interface you can find the quartile report which Europe Cell Phone Number List shows you the percentage of your audience that viewed certain percentage runtimes of your video and . For instance in the table below of total viewers watched up to of the video. In Facebook you can find a similar report but instead of showing you percentages it shows you the number of views per percentile. So according to the table below there were views of up to of the video.
What this meant for our experiment was that in order to estimate the overall watched time on each channel we had to use different techniques based on this table and utilize YouTube Analytics. Its difficult to estimate total time watched using the AdWords interface but weve discovered a minute method that doesnt require any complex math work. See the steps outlined below. . First of all forget about the AdWords interface and go to YouTube Analytics. . Click Traffic sources then select the video you want to measure the timeline you used when you promoted it and finally filter your data by traffic source by selecting YouTube Advertising. . Once you have.
In the AdWords interface you can find the quartile report which Europe Cell Phone Number List shows you the percentage of your audience that viewed certain percentage runtimes of your video and . For instance in the table below of total viewers watched up to of the video. In Facebook you can find a similar report but instead of showing you percentages it shows you the number of views per percentile. So according to the table below there were views of up to of the video.
What this meant for our experiment was that in order to estimate the overall watched time on each channel we had to use different techniques based on this table and utilize YouTube Analytics. Its difficult to estimate total time watched using the AdWords interface but weve discovered a minute method that doesnt require any complex math work. See the steps outlined below. . First of all forget about the AdWords interface and go to YouTube Analytics. . Click Traffic sources then select the video you want to measure the timeline you used when you promoted it and finally filter your data by traffic source by selecting YouTube Advertising. . Once you have.