Post by account_disabled on Feb 25, 2024 3:32:42 GMT -4
The competitive intel Log in Save with MozCon Early Bird tickets. Prices go up on March Register now Advanced seo daa Andrew Choco By Andrew Choco March Declining Organic Traffic How to Tell if its a Tracking or Optimization Issue Advanced SEO SEO Analytics The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz. Picture this scenario. Youre a new employee that has just been brought in to a struggling marketing department or an agency brought on to help recover lost numbers.
You get access to Google Analytics and see something like this Actual screenshot Czech Republic Mobile Number List of the client I audited This can generate two types of emotional response excitement or fear or both. you because you have so many tactics and ideas that you think can save this company from spiraling downward out of control. But theres also the fear that these tactics wont be enough to correct the course. Regardless of whether these new tactics would work or not its important to understand the history of the account and determine not only what is happening but why.
The company may have an idea of why the traffic is declining i.e. competitors have come in and made ranking for keywords much harder or they did a website redesign and have never recovered. Essentially this boils down to two things either youre struggling with organic optimization or something was off with your tracking in Google Analytics has since been corrected and hasnt been caught. In this article Ill go over an audit I did for one of my clients to help determine if the decline we saw in organic traffic was due to actual poor SEO performance an influx in competitors tracking issues or a combination of these things. Ill be breaking it down into five different areas of investigation Keyword ranking differences from Did the keywords we were ranking for in.
You get access to Google Analytics and see something like this Actual screenshot Czech Republic Mobile Number List of the client I audited This can generate two types of emotional response excitement or fear or both. you because you have so many tactics and ideas that you think can save this company from spiraling downward out of control. But theres also the fear that these tactics wont be enough to correct the course. Regardless of whether these new tactics would work or not its important to understand the history of the account and determine not only what is happening but why.
The company may have an idea of why the traffic is declining i.e. competitors have come in and made ranking for keywords much harder or they did a website redesign and have never recovered. Essentially this boils down to two things either youre struggling with organic optimization or something was off with your tracking in Google Analytics has since been corrected and hasnt been caught. In this article Ill go over an audit I did for one of my clients to help determine if the decline we saw in organic traffic was due to actual poor SEO performance an influx in competitors tracking issues or a combination of these things. Ill be breaking it down into five different areas of investigation Keyword ranking differences from Did the keywords we were ranking for in.